I saw this come through my twitter stream yesterday… a story on the Sage Blog about bonefishing in the Bahamas (that’s kind of my bag).
Now, I pretty much love seeing this sort of thing and as I was reading this I had a question.
Will the multitude of independent fly fishing blogs ever be superseded by industry blogs?
The industry has been a bit slow to pick up the value and/or importance of having blogs to tell their stories. There are a few who do this well (The Headhunter Fly Shop is crushing it, Costa has done well, Orvis has been a trend setter), but most of the industry has yet to embrace the blog format and no one in the industry is really playing on the same level as the indie blogs out there.
That’s now, but the whole “now” thing has a way of changing. There could come a time when the indie blogs are dwarfed by the output and readership of the industry players. It makes sense in a lot of ways since the industry has access to the content and blogs pretty much live on a steady stream of content.
There are a few blogs with such a unique perspective that I don’t think they’ll ever go away… TFM comes to mind, or something like Mysteries Internal with such a dedication to narrative and writing. I don’t think they are going away, but the few dozen of new blogs established each year that are playing around the margins… I think those could really go away. The age of “everyone has a voice” might be replaced by “everyone who has access to the mountain of content and a marketing budget has a voice.”
What do you think? Where do you think things are headed.
PS – remiss in not mentioning the Deneki blog, which is a collection of awesomeness.