The emails were as frequent as they were slightly misleading. SALE! Everyday a SALE of some kind or another and you had to ACT FAST to take advantage… except you didn’t need to act fast because the sale price was the every day price.
That was Albright for you. Some years ago now the emails stopped and I didn’t even realize it. Albright shut down, although their shell of a website says warranties are still honored.
I own two of their rods. I have an 8/9 rod that was the first rod I got to do anything in the salt, quickly replaced by a better stick, and a spinning rod I got to chase after jacks and cudas. Oddly enough, I’ve had way more joy out of the spinning rod, although I recently cracked one of the ferrules out prospecting on the beach here.
I guess we are fortunate that we live in a time where a company like Albright can disappear and I don’t even notice it. We are flush with options, most of them pretty good, at a variety of price points, from just over $100 to well over $700 when it comes to rods capable of casting to a bonefish.
They had reels too and it felt like they tried to branch out into other gear as well, but my memory is fuzzy here and it isn’t like I can go research on their website. Whatever it was they did, didn’t work. Fly fishing is a tough market to crack, I’d think. It matters profoundly to those of us who are passionate about it, but we are not so numerous as we sometimes think we are and the established players are very, very established.
So long Albright. My inbox doesn’t miss you.
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Tags: albright, Albright Rods