Deneki’s Big News

I read the news last week and I got to talk to Andrew yesterday about the sale of Deneki to the family behind Rapids Camp Lodge. Andrew is going to be sticking around, doing marketing and taking care to get things integrated, but the Deneki operation has indeed been acquired. The brand itself will grow to include the Rapids Camp operation in addition to Chile and Baja options as well.

Me, in a special place.

Me, in a special place.

Andrew’s done a great job with Deneki and has been Mr. Content Marketing, sort of showing the rest of the industry how you take photos, stories and knowledge and build a brand out of it.

Deneki’s Andros South operation has a special place in my heart. Heading there in 2011 was an inflection point in my own life. I clearly had a Pre-Andros South life and a Post-Andros South life. I’ll always be grateful to Andrew for making that trip a possibility.

The idea isn’t to alter Andros South, but to take what Andrew has built and grow the overall operation, grow the brand. I look forward to seeing how it all comes together and what Andrew does from here.

Here is the story from Gink & Gasoline.

Andrew, stalking bones in S. Andros.

Andrew, stalking bones in S. Andros.

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  1. Thanks so much for the kind words, Bjorn. It’s been a real pleasure getting to know you – and I look forward to the next chance we have to share a flat together.

    In the meantime, I’m not going anywhere…time to write a blog post!


  2. Bjorn, I hope you get there soon!

    In setting up your eventual CI trip, I would highly recommend that you book The Villages. I made my second trip there a month ago and the guides were skilled, patient, and friendly, basically everything you need. They also zealously oppose the “chum and switch” method for GT’s employed by some of the other lodges as it affecting the quality of the fly fishing. My conversations with both Mayor Mika Temari, as well as anglers that stayed at Captain Cook and The Shark, indicated that the bonefishing is also being affected adversely with bonefish swimming towards the arriving boat knowing the chumming is about to begin. Mayor Temari says legislation is being introduced that will eliminate the practice. In the meantime, if one wants a GT badly enough, chumming is almost a guarantee….. Yeah, its that easy according to those that have done it.

    Sorry for the rant. BTW, I booked again thru The Fly Shop and they are very knowledgeable, polite, and responsive.

    Here is a quick pictorial from our last trip:


  3. Thanks for the comments. I’ve also heard about the negative impact of the chumming and am a bit concerned about it, as I think are most of the anglers who go there and want the experience to be a positive one.

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