I read the news last week and I got to talk to Andrew yesterday about the sale of Deneki to the family behind Rapids Camp Lodge. Andrew is going to be sticking around, doing marketing and taking care to get things integrated, but the Deneki operation has indeed been acquired. The brand itself will grow to include the Rapids Camp operation in addition to Chile and Baja options as well.
Andrew’s done a great job with Deneki and has been Mr. Content Marketing, sort of showing the rest of the industry how you take photos, stories and knowledge and build a brand out of it.
Deneki’s Andros South operation has a special place in my heart. Heading there in 2011 was an inflection point in my own life. I clearly had a Pre-Andros South life and a Post-Andros South life. I’ll always be grateful to Andrew for making that trip a possibility.
The idea isn’t to alter Andros South, but to take what Andrew has built and grow the overall operation, grow the brand. I look forward to seeing how it all comes together and what Andrew does from here.
Here is the story from Gink & Gasoline.