I don’t know what the total number of rods sold a year is, but I’m guessing it isn’t a mind-staggering number. I’d think that gear making is a tough business to be in and you are either high margin (like, say, Winston) or low margin, high volume (the Albright model). Still there are new players entering the fray. I find it amazing people are still looking to enter the game. Entrepreneurship is still alive and well.
Here are a few companies that are pretty new, trying to capture a piece of the pie for their very own.
Rise Fishing Company – Not totally new, so the Sophmores of the group. Rise makes fishing rods inspired by the North East fishing culture. I have one of their early 8 weights and fished it in Andros in 2011. I liked it.
Blue Halo – These guys are very much out of the gate. They have fiberglass blanks (TFM is happy about that) and they have reels, including a higher end reel called the Lola, which, they tell me, is suited for the salt.
Colton – New or just new to me? I’m not really sure. Have not heard of them before. When looking for my new 10 wt. I had a couple people suggest the Colton Leviathan. I didn’t go that way, but it did make me want to learn more about them.
Cheeky – They make reels and reels. They have a distinctive look that some love and others hate, but their gear seems to hold up.
Are there other new gear companies that you are excited about?
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