You can read the story of the genesis of this film project at their website. It is worth reading.
There’s a twitter feed to follow if you are into that sort of thing… like, right here.
The players supporting this project are some of the key players; Patagonia, Sage, Costa Del Mar and Rio.
Itu lives on the island of Aitukaki in the Cook Islands. There is an ex-pat American (Butch Leon) who has been pioneering bonefishing out there at Aitutaki Blue Lagoon Fly Fishing.
This should be a great story to see unfold and a wonderful movie. Looking forward to it.